twitter lessons from the Muppet’s Swedish Chef

Børk! Børk! Børk! Swedes are so-so on him but the Swedish Chef, the classic Muppets character, remains a cultural favorite. Add one part pop culture featuring tweeting chefs (see: the premise of last year’s Chef), and two parts nation of self-proclaimed foodies and “social media experts,” you get a soupy mix, of, well: