Online Promotion Resources

Compiled by Steve O'Keefe
Executive Director, Patron Saint Productions
Google Groups
http://groups.google.com/
Fantastic resources for working Usenet newsgroups. Contains a complete list of groups, current postings, and archives back to 1995. Easy to search, read, and post to groups. Highly recommended, although its archives may not be 100% thorough. You need a Google ID, which is free, in order to post in the groups; however, you can search for groups and read posts in them without a Google ID.

Topica
http://www.topica.com/
Excellent place to find Internet mailing lists devoted to any given subject. Successor to Liszt, one of the best mailing list finders ever.

Yahoo! Groups
http://groups.yahoo.com/
Yahoo has a great interface for choosing groups for a postings campaign, but desperately needs an advanced search mechanism for finding the best, most active groups. Posting can be done in YahooGroups' Web-based setting or from any email program.

groups.aol.com
http://groups.aol.com
Forums hosted by America Online. Many of the groups here seem to be inactive and have a small membership. Has a search feature, but is very limited. You need a ScreenName ID, which is free, in order to post. Posting must be done from the Web page.

groups.msn.com
http://groups.msn.com
Forums hosted by the Microsoft Network. Has a search feature, but is very limited. Many of the groups here seem to be inactive and have a small membership. You need a .NET Passport ID, which is free, in order to post. Posting can be done from the Web page or from any email program.

Patron Saint Productions
http://www.patronsaintpr.com/resources.html
Terrific resource site for online promotion of books. Has free templates for postings campaigns, syndication campaigns, pitch letters. E-mail info@PatronSaintPR.com for presentation materials from Erma Bombeck Writers' Workshop 2004.

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