Creating Successful Publicity Campaigns
on the Internet and Commercial Online Services

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By Steve O'Keefe
Published by John Wiley & Sons
ISBN: 0-471-16175-6, 402 Pages
US$24.95, CAN$34.95

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Do you want more hits at your web site? Do you want to get attention on the net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services.

Increase Traffic at Your Web Site:

  • Directory registration secrets of the SuperSites
  • Seed the web with graphical hotlinks to your home page
  • Contests, quizzes, parties and Stupid Web Tricks!

Plan and Promote Online Events:

  • Hold a Grand Opening for your web site
  • Promote a Live Chat or complete Cybertour
  • Trade shows, movie premieres, special exhibits, and more!

Get Media Coverage Online and Off:

  • Why e-mail news releases are so incredibly responsive
  • Why conventional news releases don't work online
  • Using the Internet to get broadcast and print coverage

Launch a New Product or Business:

  • Post net-correct announcements on newsgroups and mailing lists
  • Advertise free on America Online, CompuServe and Prodigy
  • Position yourself as the leading authority in your field

Defend Yourself from Online Attacks:

  • How companies use Internet Firefighters -- and why some wish they had
  • Use powerful information filters to collect competitive intelligence
  • How to handle hackers, hecklers, flamers, and other malcontents!

Publicity on the Internet is a detailed, nuts and bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes.

Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists--but you don't want to get flamed in the process--get Publicity on the Internet and get started today!

Steve O'Keefe About the Author:

STEVE O'KEEFE is an Internet publicity pioneer. The founder of Internet Publicity Services, Steve has helped hundreds of companies promote their products and services online. He has made every marketing blunder imaginable and invites you to learn from his mistakes.

Steve writes the syndicated column Online Marketing and his work has been anthologized in the book Publicity Basics by the prestigious Council of Literary Magazines and Presses. His writings have also appeared in Internet World, The Wall Street Journal, Harper's, Small Press, HotWired, and dozens of trade newsletters, zines and electronic publications.

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