A R T I C L E S ~ A B O U T ~ O N L I N E ~ M A R K E T I N G

    TUTORIAL - Finding Online Discussion Groups (PDF)
    By Steve O'Keefe, June 2002
    Originally Presented in Volume 1, Number 6 of The Beautiful Plan. Steve O'Keefe shares his expertise at leveraging discussion groups for PR (without SPAM).

    Confessions of an Xlibris Author (PDF)
    By Pat Hartman, June 2002
    Originally Presented in Volume 1, Number 6 of The Beautiful Plan. A former Salon editor shares her experiences with POD.

    Author Rights and POD (PDF)
    By Steve O'Keefe, June 2002
    Originally Presented in Volume 1, Number 6 of The Beautiful Plan. A review of basic author rights, how POD can effect them, and some hints on how to avoid a problem.

    PublishersMarketplace Well Stocked (PDF)
    By Steve O'Keefe, June 2002
    Originally Presented in Volume 1, Number 6 of The Beautiful Plan. A review of the resources available through the Publisher's Marketplace website.

    Publicists’ Worst Nightmare? Invasion of the POD People! (PDF)
    By Steve O'Keefe, June 2002
    Originally Presented in Volume 1, Number 6 of The Beautiful Plan. Why PODS and Publicists are often incompatible. An examination of the dynamics of information and access.

    Publishing Strategies for The Bookstore of the Future(PDF)
    By Steve O'Keefe, June 2002
    Originally Presented in Volume 1, Number 6 of The Beautiful Plan. This article contains several tips and tricks for working with Print On Demand, geared towards the author's perspective.

    Booksellers’ Worst Nightmare? Kinko’s: Bookstore of the Future (PDF)
    By Steve O'Keefe, June 2002
    Originally Presented in Volume 1, Number 6 of The Beautiful Plan. A look at the Print On Demand (POD) revolution and its possible lang range effects.

    A Tutorial on Trolling (PDF)
    By Steve O'Keefe, April 2002
    Originally Presented in Volume 1, Number 4 of The Beautiful Plan. While this article has nothing in it about guarding bridges or harassing news groups it does contain several pointers on how to effectively use an email news release.

    Conglomerated Kibitzers Beware(PDF)
    By John Huenefeld, April 2002
    Originally Presented in Volume 1, Number 4 of The Beautiful Plan. Publishing guru Huenefeld share some perspective on how to take advantage of being a smaller publisher by demanding regular accountability.

    IfMS Announces New Line of Books for Complete Morons (PDF)
    By IfMS, syndicated by Steve O'Keefe, April 2002
    Originally Presented in Volume 1, Number 4 of The Beautiful Plan. This humorous press release is syndicated as a stellar example of publisher branding for your enjoyment and education.

    Five Tips For Better Branding Online (PDF)
    By Steve O'Keefe, April 2002
    Originally Presented in Volume 1, Number 4 of The Beautiful Plan. This article supplies proven strategies for publishers to use in enhancing their brands online.

    Branding Without Vomiting (PDF)
    By Steve O'Keefe, April 2002
    Originally Presented in Volume 1, Number 4 of The Beautiful Plan. This article examines the important but divisive issue of publisher branding.

    Using Yahoo Groups (PDF)
    By Steve O'Keefe, Feb 2002
    Originally Presented in Volume 1, Number 2 of The Beautiful Plan. This article is a brief tutorial on how to use the free tools in Yahoo Groups to create a buzz as well as a working collaborative platform for a distributed workforce.

    Pro Bono- Covenenat House (PDF)
    By Steve O'Keefe, Feb 2002
    Originally Presented in Volume 1, Number 2 of The Beautiful Plan. This article takes a look at the Convenant House charity here in New Orleans, La. A cause that Patron Saint is proud to support!

    The Fully Automated Book Vending Machine (PDF)
    By Gary Michael Smith, Feb 2002
    Originally Presented in Volume 1, Number 2 of The Beautiful Plan. This article takes a look at Print On Demand (POD) paying particular attention to the first machine to be able to create a book entirely without hman intervention.

    A Trip to the Bookstore (PDF)
    By Steve O'Keefe, Feb 2002
    Originally Presented in Volume 1, Number 2 of The Beautiful Plan. This article uses a trip to the bookstore as a rumination on the pithfalls and prasieworth aspects of physical vs. online book purchasing

    Pro Bono- AKA: DOC (PDF)
    By Steve O'Keefe, Jan 2002
    Originally Presented in Volume 1, Number 1 of The Beautiful Plan. This article uses a pro bono project to illustrate the level of knowledge and budget required to truly promote a new book properly using a Jazz musician's biography as the example.

    Simon and Seth: A Parable (PDF)
    By Steve O'Keefe, Jan 2002
    Originally Presented in Volume 1, Number 1 of The Beautiful Plan. This article examines how to profit from giving away your content, a parable about a well know "Seth."

    Virtual Suicide (PDF)
    By Christopher Lenois, Jan 2002
    Originally Presented in Volume 1, Number 1 of The Beautiful Plan. This article examines how to properly use email for promotion without being blacklisted as a SPAMmer.

    Will Whiskers Wag the Dog? (PDF)
    By Steve O'Keefe, Jan 2002
    Originally Presented in Volume 1, Number 1 of The Beautiful Plan. This article examines the need to embrace mulitple formats of media delivery in the Internet Age.

    Online Marketing for Book Publishers -- 10 Practical Strategies (Word document)
    By Steve O'Keefe, July 2007
    Originally presented at the Stanford Professional Publishing Program on Monday, July 16, 2007, this article is a summary of trends in online marketing for book publishers.

    Online Newsrooms
    By Steve O'Keefe, July 2002
    This article covers discusses what should and should not be included in a corporate online newsroom, including how to handle contact information, basic content, advanced content, and cutting-edge stuff. Includes links to resources. Originally appeared in the magazine, Executive Update.

    Eight Ways to Promote Your Writing Online
    By Time Bete, April 2002
    Tips for authors about building a web site, driving traffic to the site, analyzing site traffic, finding paying gigs, syndication, and networking. Bete is the co-director of the Erma Bombecks Writers' Workshop.

    What Your Link Request Should Contain and Why
    By Eric Ward, November 2000
    How to request a link to your site from someone else's site -- and how *not* to.

    Using E-mail Filters
    How to use filters to wade through the flood of e-mail you receive every day.

    New Media Contacts
    A handy guide to media contacts on the Internet: who they are, why they're important, and how to get a hold of them.

    Online Publicity for Authors
    A special article for authors who want to know what they can do to promote their own books online without spending a fortune.

    Book Publicity on the Internet
    A basic primer including news releases, announcements, discussion group postings, signatures, etc.

    E-Mail Basics
    Sort of a Eudora Power User's Manual. Preparing copy for electronic delivery, managing mailing lists, using nicknames, etc.



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