INDEX:

Present Work
Teaching Experience
Books Published
Books Contributed To
Periodicals Published or Edited
Periodicals: Columns or Series
Articles Published
Online Programs Produced
Employment History
Formal Education

Executive Director
Patron Saint Productions, Inc.

Since 2001. Patron Saint Productions provides online marketing strategy, campaigns, and training for the book publishing trade. Originally started in 1994 as Internet Publicity Services, Inc. The company has produced online campaigns for over a thousand books, working for most of the largest publishers in the U.S. and Canada.

President
AuthorViews, Inc.

AuthorViews is a spin-off of Patron Saint Productions. AuthorViews produces and syndicates online video for the book publishing trade. The company began filming authors in 2004 and was incorporated in 2006. To date, AuthorViews has produced and syndicated over 200 author interviews collected in more than two dozen cities, using grants and sponsorships only, without charging authors or publishers for filming, editing, or hosting.

Adjunct Professor
Tulane University, New Orleans, LA

Since 2001. I designed a course, including syllabus, readings, lesson plans, and assignments, that the University now teaches on four campuses in the Gulf South. That course, MDAR365 Internet Public Relations, is taught in state-of-the-art computer labs. As I teach the class now, each student builds a complete online publicity campaign for the organization of their choosing. It is an intense, 16-week immersion generating real benefits to businesses and nonprofits that participate in the program.

Adjunct Professor
The George Washington University, Washington, D.C.

Since 2008. I teach the online class PSPR204, "Media Relations in the New Media World," in the Strategic Public Relations track for the Graduate School of Political Management. The course emphasizes political media relations, such as those practiced by Congressional press officers and journalists covering the U.S. capital, with a concentration on Internet tools and techniques.

Faculty
PMA Publishers University

Since 1999. Publishers University is a three-day symposium produced by Publisher's Marketing Association (PMA). I designed PMA's Introduction to Online Publicity course and in 2006 began teaching an Advanced course as well.

Faculty
Stanford Professional Publishing Program, Palo Alto, CA

Since 2007. Taught broad overview course on Internet publicity for the publishing trade.

International Association of Online Communicators (IAOC) Conference

Since 2005. Assembled and moderated Online Crisis Communications panel. Taught workshop on online video production. Helped organize the 2006 conference in Brussels, Belgium, and the 2008 conference in Zurich, Switzerland.

University of California - Los Angeles (UCLA) Extension

2004 - Taught two classes on online public relations.

Public Relations Society of America (PRSA) Conference

2004 & 2005. Assembled and moderated the PRSA's first panel on blogging.

Public Relations Student Society of America (PRSSA) Conference

2003. Presented monograph on "Email Media Relations in a Filtered Environment."

Erma Bombeck Writers' Workshop

2004 & 2008. Taught an online publicity seminar and an online video seminar.

Publishers Association of the West (PubWest) Conference

2001 & 2002. Taught workshops on Internet Publicity for Book Publishers.

Organization of Book Publishers of Ontario (OBPO)

2003. Taught a seminar on Internet publicity in Toronto. Also one-on-one consulting sessions with 10 publishers in two days under an OBPO grant.

Association for the Export of Canadian Books (AECB)

2005. Two half-day intensive workshops in Toronto on Online Marketing.

Banff Publishing Program

2001. Taught two classes, one on Online Publicity and one slamming ebooks.

Book Publishers Association of Alberta (BPAA)

1998. Taught an overview seminar on Internet Publicity for Book Publishers.

Other Teaching Experience

Since 1994, I have given numerous local presentations for writers groups, private businesses, and nonprofit organizations in the Seattle area, New Orleans, and New York. I frequently am a guest instructor and for several years taught a 10-week writing course for the Port Townsend, Washington, Public Library.

Complete Guide to Internet Publicity (New York: John Wiley & Sons, 2002)

Publicity on the Internet (New York: John Wiley & Sons, 1997)

Manuscripts in Development

=> Publicity on the Internet, 3rd Edition (pending publisher)

=> Set Your Head on Fire: Fuel for the First Time Writer (ms. complete)

Plug Your Book!

by Steve Weber, Weber Books, 2007. Wrote foreword.

The Internet Encyclopedia

by Hossein Bidgoli, John Wiley & Sons, 2004. Contributed material on search engine optimization.

Publicize Your Book

by Jacqueline Deval, Perigee Trade Books, 2003. Wrote chapter on Internet publicity.

You Can Make It Big Writing Books

by Jeff Herman, Prima Publishing, 1999. Contributed chapter on Internet publicity.

Publish to Win

by Jerrold R. Jenkins and Anne M. Stanton, Rhodes & Easton, 1997. Contributed material on Internet publicity.

Publicity Basics

Council of Literary Magazines and Presses, 1997 (?) Contributed chapter on Internet publicity.

1994 Writer's Market

Edited by Mark Garvey, F&W Publications, 1993. Contributed interview on small press publishing.

Others

Collected in The Factsheet Five Zine Reader (1997), Loompanics Golden Records (1993), Mondo 2000 Users Guide to The Edge (1992), Loompanics Greatest Hits (1990).

The Beautiful Plan:
Online Marketing Strategies for Book Publishers

Publisher & Editor, 2002-2005. Newsletter of articles and case histories was a casualty of Hurricane Katrina in August, 2005.

PAINO

Publisher & Editor, 1993-94. A zine for acoustic piano enthusiasts.

The Spark

Publisher & Editor, 1983-84. Quarterly journal of anarchist thought.

The Michigan Libertarian

Editor, 1980-82. Monthly house organ of the Libertarian Party of Michigan.

The Red Cedar Review

Managing Editor, 1978-1982. Quarterly literary journal of Michigan State University.

The Independent
Contributor & Columnist

1992-2007 Monthly newsletter of the Publisher's Marketing Association. I have contributed numerous articles over the past 15 years, including a popular series of interviews called "Publishing Profiles." Pleased to serve under editors Jan Nathan and Judith Appelbaum.

PR News
Internet PR Columnist

1998 Monthly column. Published by Phillips Business Information (now Access Intelligence)

Internet World Magazine
Book Industry Columnist

1995-1996 Published by Meckler Media. Contributed site reviews, interviews, and feature articles under editor Michael Neubarth.

COSMEP Newsletter
Internet Columnist

1992-1994 (?) Published by The International Association of Independent Publishers. I wrote a monthly column under the kind eye of editor Richard

Morris.

Various & Sundry

I have contributed writing to over 100 periodicals. Some of the more memorable ones were Harpers, Wired, The Wall Street Journal, Small Press, SALON, Factsheet Five, Outside Magazine, Boing Boing, Curio, NetWorth, HotWired, The Nose, Out Your Backdoor, Angry, Out of Bounds, Talking Raven, Cadence Review, CODA, Music for People.

"This Week on IAOCblog.com"

Since 2005. Weekly blog program of the International Association of Online Communicators (IAOC). Co-produced with copywriter extraordinaire, Morty Schiller. Each week, a different guest presenter takes the helm of the blog for a discussion of topics related to Online PR. As producers, we line up guests, administer blogging accounts and access, promote shows, moderate comments and shoot down spam. Draws 50,000 unique visits a month.

The LIVEbrary

2007-2009 Published by Annick Press, the LIVEbrary is a two-year program for middle school and junior high school students, teachers, and librarians. The production is funded by a grant from the Canada Council for the Arts and includes the LIVEbrary Blog, live chats, and an ezine.

AuthorViews Blog

Since 2005. I'm blogmaster of this blog which features video profiles of authors and others in the book publishing trade.

Introduction to Online Publicity

2002-2005. 10-week online class including lives chats. Offered twice a year free of charge at the Patron Saint Productions web site. Transcripts available.

Internet Publicity Resources

1997-Present. Award winning collection of resources used in online publicity campaigns including case histories, document templates, online classes and groomed resource links -- all free of charge.

Other Online Programs Produced

2005 - BK Currents Blog, Berrett-Kohler Books. 5-author current events blog program.



2004 - "Freaky Fridays," Ripley's Believe It or Not! 10-week junior high school online classroom companion program featuring live, online chats.



1998 - Read Across America Day Chats, random House Children's Media Group. 5-author live online program.



1996-1998 - Random House Children's Author Chat Series. 4-6 authors per season. Live, online chat program.



Others: Dearborn Financial Planning Series, Dearborn Entrepreneur Chat Series, Wiley Culinary Seminar Series, Health For Dummies Chat Series, the Smart Business SuperSite Reference Library, the MyJobSearch.com Career Coaching Series, the MyJobSearch.com Newswire.

2001-Present, Executive Director, Patron Saint Productions, Inc.



2004-Present, President, AuthorViews, Inc.



1999-2001, Director of Internet Publicity Services, Tenagra Corporation, Houston, Texas



1994-1999, President, Internet Publicity Services, Inc., Port Townsend, Washington



1989-1994, Editorial Director, Loompanics Unlimited, Port Townsend, Washington



Prior to 1989: Freelance Writer, Typesetter, Trust Clerk (Bank of America), Trust Business Management Officer (Bank of America), Executive Director (Michigan Libertarian Party), machinist, dog trainer, lawn mower, dish washer.

• 1982 - Bachelor of Arts Degree in Economics from the Honors College at Michigan State University, East Lansing, Michigan. Minors in accounting and creative writing. Some graduate work in business finance.
  
  
• 1977 - Graduated with high honors from Grosse Pointe South High School, Grosse Pointe, Michigan.
  
  
  1973 - Graduated from St. Clare de Montefalco Catholic Grade School, Grosse Pointe Park, Michigan.